O princípio CCO – Comunicação Constituí a Organização: abordagens dedutiva, indutiva e combinada na questão constitucional

Evandro Samuel Oliveira, Isabel Henninger

Resumo


A suposição de que as organizações são desenvolvidas
através de processos de comunicação, coloca a
comunicação como elemento fundamental na constituição
das organizações. Impõe-se, neste contexto, uma reflexão
sobre as seguintes questões: Como é que se processa a
constituição das organizações através da comunicação?
Como é possível algo tão volátil e diversificado como
a comunicação, criar um agente central na sociedade?
Que eventos comunicativos resultantes da interacção
individual proporcionam a formação integral de uma
organização (scaling-up)? Em que condições é que
isso acontece? Depois de introduzir e apresentar os
pressupostos básicos da perspectiva CCO e as suas
principais escolas de pensamento, assim como as reflexões
das ligações da perspectiva CCO com a teoria dos sistemas
de Luhmann, será feita uma análise e comparação das
mesmas com o objectivo de destacar aspectos-chave
da questão constitucional, nomeadamente através da
análise da presença de abordagens indutiva, dedutiva
ou combinada.


Palavras-chave


CCO; Comunicação Constitui a Organização; modelo dos quatro fluxos; Escola de Montreal; comunicação organizacional; Sensemaking

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