Destacando hábitos dos turistas em trens na Bélgica através de metodologias human-centred design

Filipe Maciel Gonçalves

Resumo


O presente estudo destaca o comportamento de turistas durante a experiência turística através do uso de trens na Bélgica, de forma que os resultados obtidos possam auxiliar o futuro desenvolvimento de um aplicativo móvel visando a otimização da experiência turística. Para atingir isto, o usuário é envolvido nas fases preliminares do processo de desenvolvimento do produto através de metodologias human-centred design. Durante o estudo, três diferentes pesquisas de usuário qualitativas são planejadas e executadas: observações diretas, entrevistas de grupo focais e jogos de tabuleiro como ferramentas geradoras. 


Palavras-chave


design centrado no usuário; experiência do usuário; informação em transportes

Texto Completo:

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Referências


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